When designing a website, there is always conflict between SEO people and web designer. If you want to have a website that can ranked high in search engines, then follow the SEO tips closely and sometime its no other choice but to scarifies a bit on website design. For example, you don’t need a flash welcome page or a flash main page, and you don’t need a fancy JavaScript drop down menu box either. Your website business should be both user friendly and search engines friendly.
When designing a website, you need to comply with the webmaster guideline closely. Modification and improvement time after time, make sure your website are in the right direction and stay away from problems. You don’t need to have too many content or links on the main page, limit it 3 pages scroll and having less than 100 in page links. These are our golden rules at all time, and always avoid keyword spamming as we always see in social network site. For Youtube video for example, in the description fields, its often filled with keywords that is not relevant to the video, is this keyword help your video to get more view? Not, other user can file a complaint and your video is removed after. Spamming will only hurt your websites, not helping it. Same rules when come to designing a quality web page for your users.
You can only have sufficient links in your websites, not too much. 100 is hand full already, not to exceed that. And this including the internal linking count too. Yes, having external link and internal links counted, and should be kept at below 100 links. Even if you requires more, a small margin of tolerance is just fine, let say 110 or 120.
After you implemented the internal links for your websites, linking from main page to the inner page and from the inner pages to other inner pages and back to the main page. This is great for user browsing and they have access to more resources and information conveniently, in page linking helps them to achieve that. At the same time, search engines love it too, in page linking help search spider to explore your inner page more efficiently. Make sure the inner page that is important are getting sufficient internal linking.
If you are using wordpress blogging for your website, you can install the SEO SMART LINKS plugin to automate the internal linking process and safe you from the time consuming work. Tweak the setting and have the most efficient in-page linking, for both user and search engines.
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